pre production techniques

Fiance
an important part of thr pre production process
The potential sources of fiance
such as advertising , sponsorship, subscription fees ,cover price , sales, rental charges)
The expend entire( covering such as equipment , materials, transport costs, crew, personnel, facility hire, clearence and legal costs)


Time
the timescale is an important factor for any media production and deadlines can often be very tight.
you will need to think carefully about the availability of your crew and equipment , timings of the different stages of the production process and the final deadline for the project when you are undertaking your pre production planning

Personnel
sourcing the right personnel for a media production is another aspect of the pre-producion process and you will need to ensure that your production team is the right size for the job and that each member has the right balance of knowledge and skills and experience to undertaking the specific role that is needed

Facilities
any creative media  production will involve the use of production and facilities to capture record , edit and manipulate , the raw material into the finished product moving image.

Materials
all media products require raw material for the actual content and you can plan to gather and generate the ways some will be original material that you're planning to produce your self

Locations
it is important to check out appropriate locations during the pre production phase . this can save lots of time and money during the production stage. having crew , talent and equipment out on location can be very expensive.
you need to ensure that the locations are suitable for your purpose that you can obtain permission if necessary to work at the location and that you are aware of any risks and safety issued that may be present.
a location reconnasisnanec is a visit to a potential location

copyright
if you want to use some existing archive material , such as photographs or film footage , material from a sound or photographic library sourced from the Internet or some existing music or graphics

www.ipo.gov.uk- useful website on copyright

codes or practice and regulation
one of the reasons that media companies undertake is to make sure that they are planning to produce adheres to the relevant codes of practice , laws and regulations that govern and control their industry

public liability
a legal requirement for companies who are involved in creative media production , particularly when they are recording on location where members of the public may be at risk from the production activities

www.filmlondon.org.uk - useful website

styles , conventions and techniques 


lyric interpretation- where the lyrics link to the images in the video

extending/consolidating a songs meaning - when symbolism is used to hint at a deeper meaning to the song

focus on performer- where the shots used in the video are primarily focused on the performer

lighting for mood- where the lighting used in the music video reflect the emotion

allusion - making reference to other media texts



Chroma key: nirvana - heart shaped box

Artist miming and lip syncing to playback track : born this way - lady gaga

reference to or includes another artist: telephone - lady gaga ft beyonce 

Animation: break the ice -brittany spears 

cutting to the beat: lykke li -get some

multi image- without me Eminem